Psychological Foundations of Marketing : The Keys to Consumer Behavior, 2e

Science Books

$31.50

Author-Editor

Publication Year

ISBN

Author-Editor:

Kimmel

Publication Year:

2018

ISBN:

9781138219151 Crossed Out

Pages: 466, Specialty: Psychology, Publisher: Taylor & Francis, Publication Year: 2018, Cover: Paperback, Dimensions: 171x248x35mm This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideall...

Full Product Details